added admin dashboard

src/lib/content/defaults.ts

@@ -0,0 +1,220 @@
+export type CopySlot = {
+  id: string;
+  label: string;
+  value: string;
+  section: string;
+  hint?: string;
+  kind: 'inline' | 'multiline';
+};
+
+export type ImageSlot = {
+  id: string;
+  label: string;
+  src: string;
+  alt: string;
+};
+
+export type Testimonial = {
+  id: string;
+  text: string;
+  name: string;
+  role: string;
+  avatarSrc: string;
+  avatarAlt: string;
+};
+
+export type SiteContent = {
+  copy: Record<string, string>;
+  images: Record<string, ImageSlot>;
+  testimonials: Testimonial[];
+  seo: {
+    title: string;
+    description: string;
+    keywords: string;
+    ogImage: string;
+    primaryKeywords: string[];
+    geoRegion: string;
+    geoPlacename: string;
+  };
+};
+
+export const DEFAULT_SLOTS: CopySlot[] = [
+  { id: 'nav.brand', section: 'Navbar', label: 'Brand name', kind: 'inline', value: 'Giampy Dog Service' },
+  { id: 'nav.link.servizi', section: 'Navbar', label: 'Link — Servizi', kind: 'inline', value: 'Servizi' },
+  { id: 'nav.link.chi_sono', section: 'Navbar', label: 'Link — Chi Sono', kind: 'inline', value: 'Chi Sono' },
+  { id: 'nav.link.testimonianze', section: 'Navbar', label: 'Link — Testimonianze', kind: 'inline', value: 'Testimonianze' },
+  { id: 'nav.link.dogwash', section: 'Navbar', label: 'Link — DogWash', kind: 'inline', value: 'DogWash' },
+  { id: 'nav.cta', section: 'Navbar', label: 'CTA', kind: 'inline', value: 'Scrivimi' },
+
+  { id: 'hero.kicker', section: 'Hero', label: 'Kicker', kind: 'inline', value: 'Con te dal 2018' },
+  { id: 'hero.title_prefix', section: 'Hero', label: 'Title — first line', kind: 'inline', value: 'Tratto il tuo cane' },
+  { id: 'hero.title_suffix', section: 'Hero', label: 'Title — second line (before emphasis)', kind: 'inline', value: 'come se fosse' },
+  { id: 'hero.title_em', section: 'Hero', label: 'Title — emphasis', kind: 'inline', value: 'il mio.' },
+  { id: 'hero.desc', section: 'Hero', label: 'Description', kind: 'multiline', value: 'Sono Giampiero, educatore cinofilo certificato CONI. Mi occupo personalmente di ogni cane che mi affidi — niente gabbie, niente solitudine, solo tanto amore vero.' },
+  { id: 'hero.cta_primary', section: 'Hero', label: 'Primary CTA', kind: 'inline', value: 'Scopri i Servizi' },
+  { id: 'hero.cta_outline', section: 'Hero', label: 'Outline CTA', kind: 'inline', value: 'Scrivimi ora' },
+  { id: 'hero.badge_label', section: 'Hero', label: 'Badge label', kind: 'inline', value: '5.0 Recensioni' },
+  { id: 'hero.badge_text', section: 'Hero', label: 'Badge text', kind: 'inline', value: 'Il punto di riferimento per i proprietari di cani a Sassari.' },
+  { id: 'hero.stat1_num', section: 'Hero', label: 'Stat 1 — value', kind: 'inline', value: '100+' },
+  { id: 'hero.stat1_label', section: 'Hero', label: 'Stat 1 — label', kind: 'inline', value: 'Clienti Felici' },
+  { id: 'hero.stat2_num', section: 'Hero', label: 'Stat 2 — value', kind: 'inline', value: '2018' },
+  { id: 'hero.stat2_label', section: 'Hero', label: 'Stat 2 — label', kind: 'inline', value: 'Anno di inizio' },
+  { id: 'hero.stat3_num', section: 'Hero', label: 'Stat 3 — value', kind: 'inline', value: '5.0★' },
+  { id: 'hero.stat3_label', section: 'Hero', label: 'Stat 3 — label', kind: 'inline', value: 'Recensioni' },
+
+  { id: 'why.kicker', section: 'Why', label: 'Kicker', kind: 'inline', value: 'Perché scegliere me' },
+  { id: 'why.title_1', section: 'Why', label: 'Title — line 1', kind: 'inline', value: 'Qualcosa di diverso,' },
+  { id: 'why.title_2', section: 'Why', label: 'Title — line 2', kind: 'inline', value: 'lo senti anche tu.' },
+  { id: 'why.sub', section: 'Why', label: 'Subtitle', kind: 'inline', value: 'Non ho una squadra — ho me stesso, presente ogni giorno.' },
+  { id: 'why.card1_title', section: 'Why', label: 'Card 1 — title', kind: 'inline', value: 'Dal 2018, ogni giorno' },
+  { id: 'why.card1_text', section: 'Why', label: 'Card 1 — text', kind: 'multiline', value: 'Ho iniziato per passione e non mi sono più fermato. Anni di esperienza vera, sul campo, costruita cane dopo cane.' },
+  { id: 'why.card2_title', section: 'Why', label: 'Card 2 — title', kind: 'inline', value: 'Un rapporto vero' },
+  { id: 'why.card2_text', section: 'Why', label: 'Card 2 — text', kind: 'multiline', value: 'Con te e con il tuo cane costruisco un legame di fiducia. Non sei un cliente, sei parte della mia famiglia pelosa.' },
+  { id: 'why.card3_title', section: 'Why', label: 'Card 3 — title', kind: 'inline', value: 'Preparato, non improvvisato' },
+  { id: 'why.card3_text', section: 'Why', label: 'Card 3 — text', kind: 'multiline', value: 'Certificazione CONI e formazione continua. Porto metodo e competenza, con la leggerezza di chi ama davvero quello che fa.' },
+  { id: 'why.card4_title', section: 'Why', label: 'Card 4 — title', kind: 'inline', value: 'Zero gabbie, promesso' },
+  { id: 'why.card4_text', section: 'Why', label: 'Card 4 — text', kind: 'multiline', value: 'Non le uso, non le tollero. Libertà e comfort sono la base di tutto quello che faccio — sempre.' },
+
+  { id: 'services.kicker', section: 'Services', label: 'Kicker', kind: 'inline', value: 'Cosa faccio per te' },
+  { id: 'services.title', section: 'Services', label: 'Title', kind: 'inline', value: 'I miei servizi' },
+  { id: 'services.sub', section: 'Services', label: 'Subtitle', kind: 'inline', value: 'Ho pensato a tutto io — tu pensa solo a coccolarlo.' },
+  { id: 'services.card1_tag', section: 'Services', label: 'Card 1 — tag', kind: 'inline', value: 'Movimento & Gioia' },
+  { id: 'services.card1_title', section: 'Services', label: 'Card 1 — title', kind: 'inline', value: 'Dogwalking' },
+  { id: 'services.card1_text', section: 'Services', label: 'Card 1 — text', kind: 'multiline', value: "Passeggiate esplorative nei sentieri più belli di Sassari. Ogni uscita è un'avventura pensata per stimolare mente e corpo del tuo cane." },
+  { id: 'services.card1_cta', section: 'Services', label: 'Card 1 — CTA', kind: 'inline', value: 'Prenota una passeggiata' },
+  { id: 'services.card2_tag', section: 'Services', label: 'Card 2 — tag', kind: 'inline', value: 'Come a casa' },
+  { id: 'services.card2_title', section: 'Services', label: 'Card 2 — title', kind: 'inline', value: 'Home Boarding' },
+  { id: 'services.card2_text', section: 'Services', label: 'Card 2 — text', kind: 'multiline', value: 'Quando sei via, il tuo cane sta con me — in appartamento, libero, coccolato. Ogni giorno ti mando foto e aggiornamenti.' },
+  { id: 'services.card2_cta', section: 'Services', label: 'Card 2 — CTA', kind: 'inline', value: 'Chiedi disponibilità' },
+  { id: 'services.card3_tag', section: 'Services', label: 'Card 3 — tag', kind: 'inline', value: 'Giorni speciali' },
+  { id: 'services.card3_title', section: 'Services', label: 'Card 3 — title', kind: 'inline', value: 'Wedding Dogsitter' },
+  { id: 'services.card3_text', section: 'Services', label: 'Card 3 — text', kind: 'multiline', value: 'Il tuo migliore amico nel tuo giorno più bello. Me ne occupo io, così tu puoi goderti ogni momento senza pensieri.' },
+  { id: 'services.card3_cta', section: 'Services', label: 'Card 3 — CTA', kind: 'inline', value: 'Parliamo del tuo evento' },
+
+  { id: 'about.quote', section: 'About', label: 'Quote', kind: 'multiline', value: '"Rusty non era solo un cane, era il maestro che mi ha indicato la strada."' },
+  { id: 'about.cite', section: 'About', label: 'Cite', kind: 'inline', value: '— Giampiero Scaglione' },
+  { id: 'about.kicker', section: 'About', label: 'Kicker', kind: 'inline', value: 'Chi sono' },
+  { id: 'about.title_1', section: 'About', label: 'Title — line 1', kind: 'inline', value: 'Da una necessità' },
+  { id: 'about.title_2', section: 'About', label: 'Title — line 2', kind: 'inline', value: 'del cuore, a una' },
+  { id: 'about.title_3', section: 'About', label: 'Title — line 3', kind: 'inline', value: 'missione di vita.' },
+  { id: 'about.body_1', section: 'About', label: 'Body — paragraph 1', kind: 'multiline', value: 'Tutto è partito da Rusty — il mitico Rustone. Quello che era iniziato come un lavoretto si è trasformato in una vocazione. Ho capito che non volevo fare altro nella vita.' },
+  { id: 'about.body_2', section: 'About', label: 'Body — paragraph 2', kind: 'multiline', value: "Ho preso la certificazione CONI, ho camminato il Cammino di Santiago con il mio cane, e ogni giorno continuo a imparare — dai cani, dai loro umani, dalla vita all'aperto." },
+  { id: 'about.mile1_title', section: 'About', label: 'Milestone 1 — title', kind: 'inline', value: 'Cammino di Santiago' },
+  { id: 'about.mile1_text', section: 'About', label: 'Milestone 1 — text', kind: 'inline', value: 'Percorso a piedi con il mio cane. La prova più bella di tutto.' },
+  { id: 'about.mile2_title', section: 'About', label: 'Milestone 2 — title', kind: 'inline', value: 'Certificazione CONI' },
+  { id: 'about.mile2_text', section: 'About', label: 'Milestone 2 — text', kind: 'inline', value: "Formazione d'eccellenza in ambito cinofilo. Studio ancora." },
+
+  { id: 'media.label', section: 'Media', label: 'Label', kind: 'inline', value: 'Riconoscimenti & Media' },
+  { id: 'media.logo_1', section: 'Media', label: 'Logo 1', kind: 'inline', value: "L'Unione Sarda" },
+  { id: 'media.logo_2', section: 'Media', label: 'Logo 2', kind: 'inline', value: 'Sardegna Reporter' },
+  { id: 'media.logo_3', section: 'Media', label: 'Logo 3', kind: 'inline', value: 'Radio Super Sound' },
+  { id: 'media.logo_4', section: 'Media', label: 'Logo 4', kind: 'inline', value: 'Qualifica CONI' },
+  { id: 'media.logo_5', section: 'Media', label: 'Logo 5', kind: 'inline', value: 'Corsa in Rosa' },
+  { id: 'media.logo_6', section: 'Media', label: 'Logo 6', kind: 'inline', value: 'Giornata del Super Cane' },
+
+  { id: 'dogwash.tag', section: 'DogWash', label: 'Tag', kind: 'inline', value: 'Novità in Sardegna' },
+  { id: 'dogwash.title', section: 'DogWash', label: 'Title', kind: 'inline', value: 'DogWash Sardegna' },
+  { id: 'dogwash.desc', section: 'DogWash', label: 'Description', kind: 'multiline', value: 'Ho avuto un sogno: portare le colonnine di lavaggio automatico in tutta la Sardegna. Grazie alla fiducia della community, quel sogno sta diventando realtà, una colonnina alla volta.' },
+  { id: 'dogwash.cta', section: 'DogWash', label: 'CTA', kind: 'inline', value: 'Trova la postazione più vicina' },
+  { id: 'dogwash.community', section: 'DogWash', label: 'Community note', kind: 'inline', value: 'Un progetto nato dal cuore di Sassari.' },
+
+  { id: 'testi.stats1_num', section: 'Testimonials', label: 'Stat 1 — value', kind: 'inline', value: '100+' },
+  { id: 'testi.stats1_label', section: 'Testimonials', label: 'Stat 1 — label', kind: 'inline', value: 'Clienti Felici' },
+  { id: 'testi.stats2_num', section: 'Testimonials', label: 'Stat 2 — value', kind: 'inline', value: '2018' },
+  { id: 'testi.stats2_label', section: 'Testimonials', label: 'Stat 2 — label', kind: 'inline', value: 'Anno di inizio' },
+  { id: 'testi.kicker', section: 'Testimonials', label: 'Kicker', kind: 'inline', value: 'Cosa dicono di me' },
+  { id: 'testi.title', section: 'Testimonials', label: 'Title', kind: 'inline', value: 'I miei ospiti parlano.' },
+  { id: 'testi.sub', section: 'Testimonials', label: 'Subtitle', kind: 'inline', value: 'Non solo clienti — una vera famiglia pelosa.' },
+
+  { id: 'contact.headline', section: 'Contact', label: 'Headline', kind: 'inline', value: 'Affida il tuo cane a chi lo vive davvero.' },
+  { id: 'contact.form_title', section: 'Contact', label: 'Form — title', kind: 'inline', value: 'Scrivimi ora' },
+  { id: 'contact.form_sub', section: 'Contact', label: 'Form — subtitle', kind: 'inline', value: 'Hai domande o vuoi prenotare? Ti rispondo di persona entro 24 ore.' },
+  { id: 'contact.label_name', section: 'Contact', label: 'Label — Name', kind: 'inline', value: 'Il tuo Nome' },
+  { id: 'contact.placeholder_name', section: 'Contact', label: 'Placeholder — Name', kind: 'inline', value: 'Nome e Cognome' },
+  { id: 'contact.label_dog', section: 'Contact', label: 'Label — Dog', kind: 'inline', value: 'Come si chiama il tuo cane?' },
+  { id: 'contact.placeholder_dog', section: 'Contact', label: 'Placeholder — Dog', kind: 'inline', value: 'Il nome del peloso...' },
+  { id: 'contact.label_msg', section: 'Contact', label: 'Label — Message', kind: 'inline', value: 'Il tuo messaggio' },
+  { id: 'contact.placeholder_msg', section: 'Contact', label: 'Placeholder — Message', kind: 'inline', value: 'Raccontami di te e del tuo cane...' },
+  { id: 'contact.submit', section: 'Contact', label: 'Submit button', kind: 'inline', value: 'Invia il messaggio' },
+  { id: 'contact.success', section: 'Contact', label: 'Success message', kind: 'inline', value: 'Perfetto! Ti scrivo presto.' },
+  { id: 'contact.info_title', section: 'Contact', label: 'Info title', kind: 'inline', value: 'Contatti rapidi' },
+  { id: 'contact.phone_label', section: 'Contact', label: 'Phone label', kind: 'inline', value: 'Chiamami' },
+  { id: 'contact.phone_value', section: 'Contact', label: 'Phone value', kind: 'inline', value: '+39 347 123 4567' },
+  { id: 'contact.email_label', section: 'Contact', label: 'Email label', kind: 'inline', value: 'Email' },
+  { id: 'contact.email_value', section: 'Contact', label: 'Email value', kind: 'inline', value: 'info@giampydogservice.it' },
+  { id: 'contact.wa_label', section: 'Contact', label: 'WhatsApp label', kind: 'inline', value: 'WhatsApp' },
+  { id: 'contact.wa_value', section: 'Contact', label: 'WhatsApp value', kind: 'inline', value: 'Chatta direttamente con me' },
+
+  { id: 'footer.tagline', section: 'Footer', label: 'Tagline', kind: 'multiline', value: 'Mi prendo cura dei tuoi amici come fossero i miei. Dal 2018, ogni giorno, con passione.' },
+  { id: 'footer.col1_title', section: 'Footer', label: 'Column 1 — title', kind: 'inline', value: 'Servizi' },
+  { id: 'footer.col1_l1', section: 'Footer', label: 'Column 1 — link 1', kind: 'inline', value: 'Dogwalking' },
+  { id: 'footer.col1_l2', section: 'Footer', label: 'Column 1 — link 2', kind: 'inline', value: 'Home Boarding' },
+  { id: 'footer.col1_l3', section: 'Footer', label: 'Column 1 — link 3', kind: 'inline', value: 'Wedding Dogsitter' },
+  { id: 'footer.col1_l4', section: 'Footer', label: 'Column 1 — link 4', kind: 'inline', value: 'DogWash' },
+  { id: 'footer.col2_title', section: 'Footer', label: 'Column 2 — title', kind: 'inline', value: 'Link Utili' },
+  { id: 'footer.col2_l1', section: 'Footer', label: 'Column 2 — link 1', kind: 'inline', value: 'Chi Sono' },
+  { id: 'footer.col2_l2', section: 'Footer', label: 'Column 2 — link 2', kind: 'inline', value: 'Testimonianze' },
+  { id: 'footer.col2_l3', section: 'Footer', label: 'Column 2 — link 3', kind: 'inline', value: 'Privacy Policy' },
+  { id: 'footer.col2_l4', section: 'Footer', label: 'Column 2 — link 4', kind: 'inline', value: 'Termini e Condizioni' },
+  { id: 'footer.copyright', section: 'Footer', label: 'Copyright', kind: 'inline', value: '© 2024 Giampy Dog Service — Sassari, Sardegna' },
+  { id: 'footer.powered', section: 'Footer', label: 'Powered by', kind: 'inline', value: 'Powered by' }
+];
+
+export const DEFAULT_IMAGES: Record<string, ImageSlot> = {
+  favicon: { id: 'favicon', label: 'Favicon (icona browser)', src: '/img/logo.png', alt: 'Giampy Dog Service' },
+  logo: { id: 'logo', label: 'Brand logo', src: '/img/logo.png', alt: 'Giampy Dog Service Logo' },
+  hero: { id: 'hero', label: 'Hero photo', src: '/img/hero-image.png', alt: 'Giampy con un cane' },
+  chi_sono: { id: 'chi_sono', label: 'About photo', src: '/img/chi-sono.png', alt: 'Giampy passeggia con un cane' },
+  dogwash: { id: 'dogwash', label: 'DogWash visual', src: '/img/colonnina.png', alt: 'DogWash Machine' },
+  cima_logo: { id: 'cima_logo', label: 'Cima Progetti logo', src: '/img/cima-logo.svg', alt: 'Cima Progetti' }
+};
+
+export const DEFAULT_TESTIMONIALS: Testimonial[] = [
+  {
+    id: 't_marta',
+    text: "Giampiero è l'unico di cui mi fido ciecamente. Il mio Max torna sempre felice e rilassato. Non cambierei mai!",
+    name: 'Marta S.',
+    role: 'Mamma di Max',
+    avatarSrc: '/img/avatar-1.png',
+    avatarAlt: 'Marta S.'
+  },
+  {
+    id: 't_luca',
+    text: 'Ha gestito il nostro Luna durante il matrimonio in modo impeccabile. Eravamo tranquilli, sapevamo che era in mani fantastiche.',
+    name: 'Luca & Elena',
+    role: 'Genitori di Luna',
+    avatarSrc: '/img/avatar-2.png',
+    avatarAlt: 'Luca & Elena'
+  },
+  {
+    id: 't_sara',
+    text: 'Niente gabbie, tanto amore. Ogni giorno mi mandava foto di Felix felice. La pensione in appartamento che sognavo!',
+    name: 'Sara P.',
+    role: 'Compagna di Felix',
+    avatarSrc: '/img/avatar-3.png',
+    avatarAlt: 'Sara P.'
+  }
+];
+
+export const DEFAULT_SEO = {
+  title: 'Giampy Dog Service — Il tuo cane in buone mani',
+  description:
+    'Educatore cinofilo certificato CONI a Sassari. Dogwalking, home boarding e wedding dogsitter. Zero gabbie, solo amore vero dal 2018.',
+  keywords:
+    'dogsitter sassari, dogwalker sardegna, educatore cinofilo, home boarding cani, wedding dogsitter, dog wash sardegna',
+  ogImage: '/img/hero-image.png',
+  primaryKeywords: ['dogsitter sassari', 'dogwalker sardegna', 'educatore cinofilo coni'],
+  geoRegion: 'IT-SS',
+  geoPlacename: 'Sassari, Sardegna'
+};
+
+export function buildDefaultContent(): SiteContent {
+  const copy: Record<string, string> = {};
+  for (const s of DEFAULT_SLOTS) copy[s.id] = s.value;
+  return {
+    copy,
+    images: { ...DEFAULT_IMAGES },
+    testimonials: DEFAULT_TESTIMONIALS.map((t) => ({ ...t })),
+    seo: { ...DEFAULT_SEO }
+  };
+}

src/lib/seo.ts

@@ -0,0 +1,109 @@
+export type CopyAnalysis = {
+  length: number;
+  words: number;
+  sentences: number;
+  avgWordsPerSentence: number;
+  readability: number; // 0..100, higher = easier
+  keywordMatches: string[];
+  missingKeywords: string[];
+  seoScore: number; // 0..100
+  geoScore: number; // 0..100
+  seoTips: string[];
+  geoTips: string[];
+};
+
+const SYLLABLE_VOWELS = /[aeiouàèéìòùAEIOUÀÈÉÌÒÙ]+/g;
+
+function countSyllables(word: string): number {
+  const matches = word.match(SYLLABLE_VOWELS);
+  return matches ? matches.length : 1;
+}
+
+export function analyzeCopy(text: string, primaryKeywords: string[] = []): CopyAnalysis {
+  const clean = text.trim();
+  const length = clean.length;
+  const wordList = clean.split(/\s+/).filter(Boolean);
+  const words = wordList.length;
+  const sentences = Math.max(1, (clean.match(/[.!?]+/g) ?? []).length);
+  const avgWordsPerSentence = words / sentences;
+
+  // Flesch reading ease approximation
+  const syllables = wordList.reduce((n, w) => n + countSyllables(w), 0);
+  const asl = words ? words / sentences : 0;
+  const asw = words ? syllables / words : 0;
+  const readability = Math.max(0, Math.min(100, Math.round(206.835 - 1.015 * asl - 84.6 * asw)));
+
+  const lower = clean.toLowerCase();
+  const keywordMatches: string[] = [];
+  const missingKeywords: string[] = [];
+  for (const kw of primaryKeywords) {
+    if (!kw) continue;
+    if (lower.includes(kw.toLowerCase())) keywordMatches.push(kw);
+    else missingKeywords.push(kw);
+  }
+
+  // SEO tips
+  const seoTips: string[] = [];
+  if (length === 0) seoTips.push('Il testo è vuoto.');
+  if (length > 0 && length < 40) seoTips.push('Testo molto breve: difficile farsi indicizzare.');
+  if (length > 320) seoTips.push('Testo lungo: valuta di spezzarlo in paragrafi o bullet.');
+  if (avgWordsPerSentence > 24) seoTips.push('Frasi troppo lunghe: scendi sotto le 24 parole per frase.');
+  if (readability < 45) seoTips.push('Leggibilità bassa: semplifica lessico e sintassi.');
+  if (missingKeywords.length && words > 4) {
+    seoTips.push(`Manca una keyword primaria: ${missingKeywords.slice(0, 2).join(', ')}.`);
+  }
+  if (/[A-Z]{6,}/.test(clean)) seoTips.push('Evita testo tutto maiuscolo: penalizza la leggibilità.');
+
+  // GEO tips (Generative Engine Optimization)
+  const geoTips: string[] = [];
+  const questionMarks = (clean.match(/\?/g) ?? []).length;
+  const hasNumbers = /\d/.test(clean);
+  const hasEntities = /\b(sassari|sardegna|coni|cammino di santiago|giampy)\b/i.test(clean);
+  const firstPerson = /\b(io|mio|mia|miei|mie|sono|faccio|porto|prendo)\b/i.test(clean);
+  const declarative = sentences >= 1 && /[.!]/.test(clean);
+
+  if (words >= 20 && questionMarks === 0)
+    geoTips.push('Aggiungi una domanda esplicita per farti citare come risposta diretta.');
+  if (!hasNumbers && words >= 20)
+    geoTips.push('Inserisci dati concreti (anni, numero clienti, distanze) per aumentare la citabilità.');
+  if (!hasEntities && words >= 15)
+    geoTips.push('Nomina entità specifiche (luogo, certificazione, brand) per il grounding generativo.');
+  if (!firstPerson && words >= 20)
+    geoTips.push('Usa la prima persona: i motori generativi estraggono più facilmente testimonianze autoriali.');
+  if (!declarative && words >= 10)
+    geoTips.push('Termina con punto fermo: le frasi complete vengono citate più spesso.');
+
+  // Scores
+  let seoScore = 100;
+  seoScore -= seoTips.length * 12;
+  if (keywordMatches.length === 0 && primaryKeywords.length && words > 4) seoScore -= 10;
+  if (readability >= 60) seoScore += 5;
+  seoScore = Math.max(0, Math.min(100, seoScore));
+
+  let geoScore = 100;
+  geoScore -= geoTips.length * 14;
+  if (hasEntities) geoScore += 5;
+  if (hasNumbers) geoScore += 3;
+  geoScore = Math.max(0, Math.min(100, geoScore));
+
+  return {
+    length,
+    words,
+    sentences,
+    avgWordsPerSentence: Math.round(avgWordsPerSentence * 10) / 10,
+    readability,
+    keywordMatches,
+    missingKeywords,
+    seoScore,
+    geoScore,
+    seoTips,
+    geoTips
+  };
+}
+
+export function aggregateScore(analyses: CopyAnalysis[]): { seo: number; geo: number } {
+  if (!analyses.length) return { seo: 0, geo: 0 };
+  const seo = Math.round(analyses.reduce((a, x) => a + x.seoScore, 0) / analyses.length);
+  const geo = Math.round(analyses.reduce((a, x) => a + x.geoScore, 0) / analyses.length);
+  return { seo, geo };
+}

src/lib/server/auth.ts

@@ -0,0 +1,99 @@
+import { readJson, writeJson } from './storage';
+import { randomBytes, scryptSync, timingSafeEqual } from 'node:crypto';
+import type { Cookies } from '@sveltejs/kit';
+
+const ADMIN_FILE = 'admin.json';
+const SESSION_FILE = 'sessions.json';
+const SESSION_COOKIE = 'gds_admin';
+const SESSION_TTL_MS = 1000 * 60 * 60 * 24 * 7; // 7 days
+
+type AdminRecord = {
+  username: string;
+  salt: string;
+  hash: string;
+};
+
+type SessionRecord = {
+  token: string;
+  username: string;
+  expiresAt: number;
+};
+
+function hashPassword(password: string, salt: string): string {
+  return scryptSync(password, salt, 64).toString('hex');
+}
+
+export function seedDefaultAdminIfMissing(): { username: string; tempPassword?: string } {
+  const existing = readJson<AdminRecord | null>(ADMIN_FILE, null);
+  if (existing) return { username: existing.username };
+  const username = process.env.ADMIN_USERNAME || 'admin';
+  const password = process.env.ADMIN_PASSWORD || 'changeme';
+  const salt = randomBytes(16).toString('hex');
+  const record: AdminRecord = { username, salt, hash: hashPassword(password, salt) };
+  writeJson(ADMIN_FILE, record);
+  return { username, tempPassword: password };
+}
+
+export function verifyCredentials(username: string, password: string): boolean {
+  const record = readJson<AdminRecord | null>(ADMIN_FILE, null);
+  if (!record) return false;
+  if (record.username !== username) return false;
+  const candidate = Buffer.from(hashPassword(password, record.salt), 'hex');
+  const stored = Buffer.from(record.hash, 'hex');
+  if (candidate.length !== stored.length) return false;
+  return timingSafeEqual(candidate, stored);
+}
+
+export function changePassword(currentPassword: string, newPassword: string): boolean {
+  const record = readJson<AdminRecord | null>(ADMIN_FILE, null);
+  if (!record) return false;
+  if (!verifyCredentials(record.username, currentPassword)) return false;
+  const salt = randomBytes(16).toString('hex');
+  writeJson(ADMIN_FILE, {
+    username: record.username,
+    salt,
+    hash: hashPassword(newPassword, salt)
+  });
+  return true;
+}
+
+function loadSessions(): SessionRecord[] {
+  const now = Date.now();
+  const all = readJson<SessionRecord[]>(SESSION_FILE, []);
+  const live = all.filter((s) => s.expiresAt > now);
+  if (live.length !== all.length) writeJson(SESSION_FILE, live);
+  return live;
+}
+
+export function createSession(username: string, cookies: Cookies): string {
+  const sessions = loadSessions();
+  const token = randomBytes(32).toString('hex');
+  const record: SessionRecord = { token, username, expiresAt: Date.now() + SESSION_TTL_MS };
+  sessions.push(record);
+  writeJson(SESSION_FILE, sessions);
+  cookies.set(SESSION_COOKIE, token, {
+    path: '/',
+    httpOnly: true,
+    sameSite: 'lax',
+    secure: process.env.NODE_ENV === 'production',
+    maxAge: SESSION_TTL_MS / 1000
+  });
+  return token;
+}
+
+export function destroySession(cookies: Cookies): void {
+  const token = cookies.get(SESSION_COOKIE);
+  if (token) {
+    const sessions = loadSessions().filter((s) => s.token !== token);
+    writeJson(SESSION_FILE, sessions);
+  }
+  cookies.delete(SESSION_COOKIE, { path: '/' });
+}
+
+export function getSessionUser(cookies: Cookies): { username: string } | null {
+  const token = cookies.get(SESSION_COOKIE);
+  if (!token) return null;
+  const session = loadSessions().find((s) => s.token === token);
+  if (!session) return null;
+  return { username: session.username };
+}

src/lib/server/content.ts

@@ -0,0 +1,95 @@
+import { readJson, writeJson } from './storage';
+import { randomUUID } from 'node:crypto';
+import {
+  buildDefaultContent,
+  DEFAULT_IMAGES,
+  DEFAULT_SLOTS,
+  type SiteContent,
+  type ImageSlot,
+  type Testimonial
+} from '$lib/content/defaults';
+
+const FILE = 'content.json';
+
+export function getContent(): SiteContent {
+  const seed = buildDefaultContent();
+  const stored = readJson<Partial<SiteContent>>(FILE, seed);
+  return {
+    copy: { ...seed.copy, ...(stored.copy ?? {}) },
+    images: { ...seed.images, ...(stored.images ?? {}) },
+    testimonials: stored.testimonials ?? seed.testimonials,
+    seo: { ...seed.seo, ...(stored.seo ?? {}) }
+  };
+}
+
+export function setCopy(id: string, value: string): void {
+  const c = getContent();
+  c.copy[id] = value;
+  writeJson(FILE, c);
+}
+
+export function setCopyBulk(updates: Record<string, string>): void {
+  const c = getContent();
+  for (const [k, v] of Object.entries(updates)) c.copy[k] = v;
+  writeJson(FILE, c);
+}
+
+export function setImage(id: string, patch: Partial<ImageSlot>): ImageSlot {
+  const c = getContent();
+  const current = c.images[id] ?? DEFAULT_IMAGES[id];
+  if (!current) throw new Error(`Unknown image slot: ${id}`);
+  const next: ImageSlot = {
+    id,
+    label: current.label,
+    src: patch.src ?? current.src,
+    alt: patch.alt ?? current.alt
+  };
+  c.images[id] = next;
+  writeJson(FILE, c);
+  return next;
+}
+
+export function resetImage(id: string): ImageSlot {
+  const c = getContent();
+  const fallback = DEFAULT_IMAGES[id];
+  if (!fallback) throw new Error(`Unknown image slot: ${id}`);
+  c.images[id] = { ...fallback };
+  writeJson(FILE, c);
+  return c.images[id];
+}
+
+export function setSeo(patch: Partial<SiteContent['seo']>): void {
+  const c = getContent();
+  c.seo = { ...c.seo, ...patch };
+  writeJson(FILE, c);
+}
+
+export function listSlots() {
+  return DEFAULT_SLOTS;
+}
+
+export function addTestimonial(input: Omit<Testimonial, 'id'>): Testimonial {
+  const c = getContent();
+  const entry: Testimonial = { id: `t_${randomUUID().slice(0, 8)}`, ...input };
+  c.testimonials = [...c.testimonials, entry];
+  writeJson(FILE, c);
+  return entry;
+}
+
+export function updateTestimonial(id: string, patch: Partial<Omit<Testimonial, 'id'>>): Testimonial | null {
+  const c = getContent();
+  let updated: Testimonial | null = null;
+  c.testimonials = c.testimonials.map((t) => {
+    if (t.id !== id) return t;
+    updated = { ...t, ...patch };
+    return updated;
+  });
+  if (updated) writeJson(FILE, c);
+  return updated;
+}
+
+export function deleteTestimonial(id: string): void {
+  const c = getContent();
+  c.testimonials = c.testimonials.filter((t) => t.id !== id);
+  writeJson(FILE, c);
+}

src/lib/server/health.ts

@@ -0,0 +1,12 @@
+import { DEFAULT_SLOTS } from '$lib/content/defaults';
+import { analyzeCopy, aggregateScore } from '$lib/seo';
+import { getContent } from './content';
+
+export function computeHealth(): { seo: number; geo: number } {
+  const content = getContent();
+  const analyses = DEFAULT_SLOTS
+    .filter((s) => s.kind === 'multiline' || s.id.endsWith('_text'))
+    .slice(0, 30)
+    .map((s) => analyzeCopy(content.copy[s.id] ?? s.value, content.seo.primaryKeywords));
+  return aggregateScore(analyses);
+}

src/lib/server/notifications.ts

@@ -0,0 +1,56 @@
+import { readJson, writeJson } from './storage';
+import { randomUUID } from 'node:crypto';
+
+export type NotificationType = 'submission' | 'seo_drop' | 'geo_drop';
+
+export type Notification = {
+  id: string;
+  type: NotificationType;
+  title: string;
+  message: string;
+  link?: string;
+  createdAt: string;
+  read: boolean;
+};
+
+const FILE = 'notifications.json';
+const MAX_KEEP = 200;
+
+export function listNotifications(): Notification[] {
+  const all = readJson<Notification[]>(FILE, []);
+  return [...all].sort((a, b) => b.createdAt.localeCompare(a.createdAt));
+}
+
+export function unreadCount(): number {
+  return readJson<Notification[]>(FILE, []).filter((n) => !n.read).length;
+}
+
+export function addNotification(input: Omit<Notification, 'id' | 'createdAt' | 'read'>): Notification {
+  const all = readJson<Notification[]>(FILE, []);
+  const entry: Notification = {
+    id: randomUUID(),
+    createdAt: new Date().toISOString(),
+    read: false,
+    ...input
+  };
+  all.push(entry);
+  // Keep only the most recent MAX_KEEP
+  const sorted = all.sort((a, b) => b.createdAt.localeCompare(a.createdAt)).slice(0, MAX_KEEP);
+  writeJson(FILE, sorted);
+  return entry;
+}
+
+export function markRead(id: string): void {
+  const all = readJson<Notification[]>(FILE, []);
+  writeJson(FILE, all.map((n) => (n.id === id ? { ...n, read: true } : n)));
+}
+
+export function markAllRead(): void {
+  const all = readJson<Notification[]>(FILE, []);
+  writeJson(FILE, all.map((n) => ({ ...n, read: true })));
+}
+
+export function deleteNotification(id: string): void {
+  const all = readJson<Notification[]>(FILE, []);
+  writeJson(FILE, all.filter((n) => n.id !== id));
+}

src/lib/server/storage.ts

@@ -0,0 +1,29 @@
+import { readFileSync, writeFileSync, existsSync, mkdirSync, renameSync } from 'node:fs';
+import { dirname, join } from 'node:path';
+
+const DATA_DIR = join(process.cwd(), 'data');
+
+if (!existsSync(DATA_DIR)) mkdirSync(DATA_DIR, { recursive: true });
+
+export function dataPath(name: string): string {
+  return join(DATA_DIR, name);
+}
+
+export function readJson<T>(name: string, fallback: T): T {
+  const p = dataPath(name);
+  if (!existsSync(p)) return fallback;
+  try {
+    return JSON.parse(readFileSync(p, 'utf8')) as T;
+  } catch {
+    return fallback;
+  }
+}
+
+export function writeJson<T>(name: string, value: T): void {
+  const p = dataPath(name);
+  const dir = dirname(p);
+  if (!existsSync(dir)) mkdirSync(dir, { recursive: true });
+  const tmp = `${p}.tmp`;
+  writeFileSync(tmp, JSON.stringify(value, null, 2), 'utf8');
+  renameSync(tmp, p);
+}

src/lib/server/submissions.ts

@@ -0,0 +1,35 @@
+import { readJson, writeJson } from './storage';
+import { randomUUID } from 'node:crypto';
+
+export type Submission = {
+  id: string;
+  name: string;
+  dog: string;
+  message: string;
+  createdAt: string;
+  ip?: string;
+};
+
+const FILE = 'submissions.json';
+
+export function listSubmissions(): Submission[] {
+  const items = readJson<Submission[]>(FILE, []);
+  return [...items].sort((a, b) => b.createdAt.localeCompare(a.createdAt));
+}
+
+export function addSubmission(input: Omit<Submission, 'id' | 'createdAt'>): Submission {
+  const items = readJson<Submission[]>(FILE, []);
+  const entry: Submission = {
+    id: randomUUID(),
+    createdAt: new Date().toISOString(),
+    ...input
+  };
+  items.push(entry);
+  writeJson(FILE, items);
+  return entry;
+}
+
+export function deleteSubmission(id: string): void {
+  const items = readJson<Submission[]>(FILE, []);
+  writeJson(FILE, items.filter((s) => s.id !== id));
+}